The global intrauterine devices (IUDs) market is set for significant growth, with projections indicating an increase from US$ 4.7 billion in 2024 to more than US$ 14.2 billion by 2035. This growth trajectory, driven by a robust compound annual growth rate (CAGR) of 10.6%, highlights the increasing demand for long-acting reversible contraception (LARC) options and growing public awareness around family planning and women’s health.
Market Overview
IUDs are a popular form of contraception due to their convenience, effectiveness, and long-term usage potential. These devices, which are inserted into the uterus by healthcare providers, can prevent pregnancy for up to 10 years or more, depending on the type. There are two major types of IUDs: copper IUDs and hormonal (levonorgestrel) IUDs. Both types consist of a plastic frame that adopts a T-shape once inserted, providing highly effective birth control without the need for daily user action.
The rise in contraceptive awareness, enhanced by public health campaigns and governmental family planning initiatives, is a key factor fueling the growth of the IUD market. Furthermore, advancements in product technology, such as IUDs incorporating shape memory alloy components to prevent complications like misplacement or uterine perforation, are attracting increasing demand from women seeking reliable and safe long-term birth control options.
Analyst Insights
"Intrauterine devices have long been a trusted option for women seeking effective, long-term contraception," said [Analyst Name], Lead Market Analyst at [Company]. "With increasing awareness of the multiple benefits of IUDs—ranging from preventing pregnancy to alleviating menstrual pain and reducing menstrual bleeding—there is a surge in demand for both copper and hormonal IUDs globally. This is further supported by government-backed initiatives aimed at reducing unintended pregnancies and expanding access to healthcare, particularly in underserved regions."
Key Drivers of Market Growth
Rising Awareness Among Women: Increasing education about the benefits of IUDs is driving greater adoption. As women gain more access to information about the advantages of IUDs over short-acting contraceptives, acceptance rates are rising across various age groups and geographical regions.
Government Initiatives: Numerous government programs designed to improve access to contraception, reduce unwanted pregnancies, and decrease abortion rates are playing a pivotal role in expanding the global IUD market. International organizations, such as the World Health Organization (WHO), are also supporting the widespread distribution of IUDs, particularly in rural and underserved communities.
Technological Advancements: The latest advancements in IUD technology, including low-dose hormone-free copper IUDs and products that minimize insertion-related discomfort, are boosting market demand. A notable example is Sebela Pharmaceuticals’ next-generation Copper 175 mm² IUD, which showed a remarkable 99% efficacy in a 2023 Phase 3 study.
Market Segmentation
The market is segmented into several key categories, including:
By Product Type:
Copper IUDs
Hormonal (levonorgestrel) IUDs
Hormonal IUDs dominate the market due to their additional benefits, such as reduced menstrual bleeding and relief from menstrual cramps.
By Age Group:
15-20
21-34
35-44
45+
By End-User:
Hospitals
Gynecology Clinics
Community Health Care Centers
Regional Analysis
North America leads the global market for IUDs, driven by strong awareness, supportive government policies, and healthcare systems that facilitate access to these contraceptive devices. The U.S. is a key contributor, with national programs such as Title X and the Affordable Care Act improving access to affordable contraceptive options.
The Asia Pacific region is expected to witness significant growth, driven by a large female population, increasing awareness, and expanding access to reproductive health services.
Key Players in the Market
The intrauterine devices market features several prominent players, including:
AbbVie
Bayer AG
CooperSurgical Inc.
DKT INTERNATIONAL
EUROGINE, S.L.
Mona Lisa N.V.
OCON Medical Ltd.
Pregna International Limited
Prosan International BV
SMB Corporation of India
These companies are focusing on expanding their market presence through strategic partnerships with hospitals, gynecology clinics, and community health centers to enhance distribution and availability of IUDs globally.
Recent Developments
In January 2025, 49Care launched Yanae, a new copper IUD featuring a flexible inserter designed to make insertion easier and less painful. This innovative product will be available in Canadian pharmacies starting January 15, 2025, at a competitive price of US$ 140, which is comparable to older copper IUD models but offers superior ease of use.
Conclusion
The intrauterine devices market is expected to see robust growth over the next decade, driven by increasing awareness, government initiatives, and innovations in product technology. As IUDs continue to gain popularity as a highly effective and convenient long-term contraceptive option, market stakeholders are well-positioned to capitalize on the expanding demand for reproductive health products globally.
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